Weeks 1–2 · Who
The group you understand best and can reach this month.
The programs, in detail
Four programs of 8 to 12 weeks, covering everything after “I know how to coach”.
Program 01 · Say what you do
Niche & offer
Vague positioning is the most common reason new coaches stay empty. We narrow to a group you can actually reach, describe the problem in their words rather than coaching language, and test the offer in real conversations before you build a website around it.
Weeks 3–4 · Their words
The problem described the way they'd describe it.
Weeks 5–6 · The offer
One package, one price, one outcome.
Weeks 7–8 · Testing
Ten conversations that tell you if it lands.
Weeks 1–3 · Your circle
Everyone who already knows what you do, contacted properly.
Weeks 4–6 · Communities
Being useful somewhere specific, consistently.
Weeks 7–9 · The call
Discovery calls that qualify and end with a clear ask.
Weeks 10–12 · Referrals
Turning early clients into the next five.
Program 02 · Without an audience
First ten clients
Early clients come from people who already know you and from small, specific communities — not from posting into the void. We build the list, write messages that aren't sales-y, and practice the discovery call until you can name your price without your voice changing.
Program 03 · Clients who renew
Sessions that deliver
Clients renew when something changes in their life, not when sessions feel pleasant. We build an engagement structure with a clear arc, session formats that end in commitments, and — importantly — the judgment to recognize when a client needs a therapist or another professional instead.
Weeks 1–2 · The arc
What a 12-week engagement looks like from both sides.
Weeks 3–4 · The session
An opening, a middle and commitments at the end.
Weeks 5–6 · Between sessions
Accountability that helps rather than nags.
Weeks 7–8 · Boundaries
Scope, referrals, and ending an engagement well.
Weeks 1–2 · Pricing
Capacity, rates and what you actually need to earn.
Weeks 3–4 · Systems
Booking, payment and notes that take minutes, not hours.
Weeks 5–6 · The paperwork
What goes in an agreement, and what to ask a lawyer.
Weeks 7–8 · Your week
Client hours, admin hours, and protecting the difference.
Program 04 · The unglamorous half
Running the practice
Most new coaches underprice and over-admin. We set prices from your real capacity, put simple systems in place for booking and invoicing, and cover what belongs in a client agreement. For the agreement itself and anything tax-related, you'll want a lawyer and an accountant — we'll tell you what to ask them.
What's actually stopping the clients?
Twenty minutes on your offer and where people drop off. Free, and specific.